SEO, AI, and Authentic Marketing

Written By Chuck Copenspire

In the ever-evolving world of digital marketing, standing out requires more than just following trends—it demands authenticity, strategy, and a willingness to embrace new tools like AI while staying true to your unique voice. Recently, Chuck Copenspire, co-founder of Identity Pending and the self-proclaimed "Sales Without Slime Guy," shared his expertise on SEO, AI, and authentic marketing during an interview on 2PM Live with The Trigger.

If you missed the conversation, don’t worry—we’ve got you covered. Here are the key takeaways from Chuck’s insights, along with actionable tips to help you shine in your business.

1. SEO in 2024: Less is More

Chuck emphasized that the rules of SEO have changed. Gone are the days of stuffing your content with every keyword under the sun. Instead, focus on one primary keyword per post or article.

Pro Tip:

  • Use your keyword strategically in your headline, H1 tags, and throughout your content.

  • Avoid overloading your posts with multiple keywords, as it can dilute your message and confuse search engines.

For example, if you’re targeting “queer entrepreneurs,” make sure that phrase appears consistently in your content without forcing unrelated keywords into the mix.

2. AI: Your New Brainstorming Buddy

Artificial Intelligence is revolutionizing the way we create content, but it’s not a magic wand. Chuck shared how he uses AI as a research and brainstorming tool, not a replacement for human creativity.

How to Use AI Effectively:

  • Ask AI to generate outlines or bullet points for your content.

  • Use tools like the Hemingway App to simplify and humanize AI-generated text.

  • Always fact-check and tweak AI content to ensure it aligns with your brand’s voice and values.

Why It Matters:
AI can save you time, but it’s up to you to add the personal touch that resonates with your audience.

3. Authenticity Over Perfection

One of Chuck’s core messages is the importance of being weird, bold, and authentic in your marketing. He works with underrepresented entrepreneurs—queer, neurodivergent, and disabled individuals—to help them find their footing in the business world.

Key Insight:

  • Your unique perspective is your superpower. Don’t shy away from sharing your story, even if it feels vulnerable.

  • Imposter syndrome is common, especially for trailblazers. Surround yourself with supportive communities and mentors who understand your journey.

4. Social Media Strategy: Engagement Over Links

Chuck shared a game-changing tip for LinkedIn users: avoid linking outside the platform in your posts. LinkedIn’s algorithm prioritizes content that keeps users on the site, so save external links for the comments.

Pro Tip:

  • Use teaser videos or posts to drive engagement, then drop your link in the first comment.

  • Tag relevant connections to spark conversations, but make sure they’re likely to engage with your content.

5. The Power of Repurposing Content

As a busy entrepreneur and parent, Chuck understands the value of efficiency. He advocates for repurposing content to save time while maintaining consistency.

How to Repurpose Like a Pro:

  • Turn a blog post into a carousel or video.

  • Break down a podcast episode into social media snippets.

  • Use AI to help brainstorm new angles for existing content.

6. Stand Out at the Standout Summit

Chuck will be speaking at the Standout Summit on February 2nd, where he’ll dive deeper into overcoming imposter syndrome and building a business that reflects your authentic self.

Why Attend?

  • Learn from industry leaders and influencers.

  • Gain actionable strategies to elevate your brand.

  • Connect with a community of like-minded entrepreneurs.

Watch the Full Interview

Want to hear more from Chuck? Check out the full interview on YouTube:
Watch Now: Chuck Copenspire on SEO, AI, and Authentic Marketing

Ready to Stand Out?

At Identity Pending, we’re here to help you build a business that’s as unique as you are. Whether you need help with SEO, AI-driven content, or authentic marketing strategies, we’ve got your back.

Let’s Connect:

Remember, standing out isn’t about being perfect—it’s about being bold, authentic, and unapologetically you. Let’s make some magic together.

Chuck Copenspire https://www.identitypending.com
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